from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Branding Strategy Course provides a practical, step-by-step approach to researching the DTC wellness market, identifying brand risks, and developing a clear positioning framework that truly improves key performance indicators. You will learn to create messaging pillars, brand governance tools, identity guidelines, and a 12-week implementation plan to ensure every channel, partner, and campaign remains consistent, compliant, and focused on conversions.
Elevify advantages
Develop skills
- DTC wellness market research: quickly map audiences, competitors, and channels.
- Brand diagnosis: spot fragmented messaging and link issues to core KPIs fast.
- Positioning & messaging: craft sharp pillars, promises, and proof for DTC brands.
- Brand governance: set lean workflows, playbooks, and approvals that scale.
- Brand rollout planning: build a 12-week launch and tracking plan you can execute.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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