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Data-Driven Marketing Course

Data-Driven Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This data-driven marketing course teaches you how to transform actual customer behaviour into sharp segments, create a solid data model, and craft targeted campaigns that deliver results. You will learn to install tracking tools, set key performance indicators, conduct A/B and holdout tests, and improve outcomes using straightforward dashboards. It includes ready-made templates, real-life examples, and a practical case study on home fitness e-commerce so you can put the lessons to work right away.

Elevify advantages

Develop skills

  • Build actionable customer segments: convert raw data into clear, usable profiles.
  • Design smart A/B tests: establish hypotheses, samples, and winning success metrics.
  • Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
  • Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
  • Use real market data: set justified assumptions and benchmarks for home fitness.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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