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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The CRM Analytics Course equips you with hands-on skills to tidy up CRM CSVs, create solid customer groups, and work out key performance indicators like CLV, churn, and engagement. You will learn exploratory data analysis, RFM analysis, predictive scoring, and clustering, then apply these insights to targeted email campaigns across the customer lifecycle. Additionally, you will build straightforward dashboards, testing strategies, and documentation to ensure every campaign is trackable, improved, and set for expansion.

Elevify advantages

Develop skills

  • Clean CRM data: correct mistakes, remove duplicate customers, and prepare CSVs for quick analysis.
  • Build CRM KPIs: compute CLV, ARPC, engagement, churn, and campaign impact.
  • Segment audiences: use RFM, value, behaviour, and channel preferences for accurate targeting.
  • Design data-driven campaigns: run A/B tests, reactivation sequences, and premium customer paths.
  • Create clear CRM reports: develop dashboards, testing results, and summaries ready for executives.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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