from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The CRM Analytics Course equips you with hands-on skills to tidy up CRM CSVs, create solid customer groups, and work out key performance indicators like CLV, churn, and engagement. You will learn exploratory data analysis, RFM analysis, predictive scoring, and clustering, then apply these insights to targeted email campaigns across the customer lifecycle. Additionally, you will build straightforward dashboards, testing strategies, and documentation to ensure every campaign is trackable, improved, and set for expansion.
Elevify advantages
Develop skills
- Clean CRM data: correct mistakes, remove duplicate customers, and prepare CSVs for quick analysis.
- Build CRM KPIs: compute CLV, ARPC, engagement, churn, and campaign impact.
- Segment audiences: use RFM, value, behaviour, and channel preferences for accurate targeting.
- Design data-driven campaigns: run A/B tests, reactivation sequences, and premium customer paths.
- Create clear CRM reports: develop dashboards, testing results, and summaries ready for executives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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