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How to Create a Marketing Strategy Course

How to Create a Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Learn how to design a complete strategy that defines your audience, sharpens positioning, and builds clear, promise-driven messaging. This practical course guides you through research, goal setting, channel planning, budgeting, and content creation, then shows you how to launch, track key metrics, optimize results, and deliver a polished plan using ready-to-use templates and a hands-on capstone project.

Elevify advantages

Develop skills

  • Full-funnel marketing strategy: design a practical, launch-ready plan fast.
  • Customer and market research: build sharp personas, JTBD, and competitor scans.
  • Positioning and messaging: craft value props, proof, and high-converting angles.
  • Channel and budget planning: pick winning channels, calendars, and lean budgets.
  • Data-driven optimization: track KPIs, run tests, and scale what works quickly.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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