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Marketing Data Scientist Course

Marketing Data Scientist Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course teaches you how to transform raw customer data into solid predictions and tangible revenue gains. You will cover data cleaning, feature creation, models for conversions and revenue, uplift methods, causal analysis, A/B testing, and ROI calculation, along with deployment, tracking, and management to roll out data-backed campaigns confidently and measure actual business outcomes.

Elevify advantages

Develop skills

  • Build marketing ML pipelines: clean data, create features, avoid leakage quickly.
  • Model conversions and revenue: fine-tune, adjust, and interpret tree-based models.
  • Design uplift tests and causal experiments to demonstrate real campaign effects.
  • Convert scores to actions: group customers, allocate budgets wisely, and rank channels.
  • Track data shifts, ROI, and key metrics using dashboards for ongoing model oversight.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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