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Archetypes in Branding Course

Archetypes in Branding Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Archetypes in Branding Course provides a practical approach to defining clear emotional goals, selecting suitable primary and supporting archetypes, and transforming them into a steady personality and voice. You will learn research techniques, user grouping, creative guidance, and messaging structures to ensure your wellness or lifestyle app comes across as focused, reliable, and easily identifiable at every interaction point.

Elevify advantages

Develop skills

  • Archetype strategy: select and defend brand archetypes that suit your market quickly.
  • Brand voice design: convert archetypes into straightforward, uniform copy for all platforms.
  • Messaging frameworks: create commitments, slogans, and core messages that drive action.
  • Emotional positioning: chart user paths to emotions and refine brand results.
  • Creative direction: guide designers with visuals and content aligned to archetypes.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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