from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Archetypes in Branding Course provides a practical approach to defining clear emotional goals, selecting suitable primary and supporting archetypes, and transforming them into a steady personality and voice. You will learn research techniques, user grouping, creative guidance, and messaging structures to ensure your wellness or lifestyle app comes across as focused, reliable, and easily identifiable at every interaction point.
Elevify advantages
Develop skills
- Archetype strategy: select and defend brand archetypes that suit your market quickly.
- Brand voice design: convert archetypes into straightforward, uniform copy for all platforms.
- Messaging frameworks: create commitments, slogans, and core messages that drive action.
- Emotional positioning: chart user paths to emotions and refine brand results.
- Creative direction: guide designers with visuals and content aligned to archetypes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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