B2B Account-Based Marketing Course
This course equips you with practical skills to implement effective Account-Based Marketing (ABM) strategies in B2B environments, focusing on targeting high-value accounts, crafting personalized campaigns, and measuring success to drive revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding key business accounts. You will learn to pinpoint your ideal customer profile and decision-makers, leverage intent data for account selection and prioritisation, develop focused strategies and customised communications, coordinate campaigns across multiple channels using suitable tools, and monitor pipeline results with dashboards, key performance indicators, and practical optimisation methods you can implement right away.
Elevify advantages
Develop skills
- Design ABM plays: create targeted sequences for executives, technical teams, and nurturing.
- Select target accounts: apply firmographic, technographic, and intent data effectively.
- Define ICP and buyers: outline enterprise roles, challenges, and technology indicators.
- Orchestrate ABM campaigns: synchronise tools, schedules, and sales teamwork.
- Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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