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4As of Marketing Course

4As of Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The 4As of Marketing Course provides a quick, practical approach to increase awareness, influence brand perception, encourage action, and target your audience accurately. You will discover how to set up experiments, monitor key metrics, improve sales funnels, establish trust using fact-based communication, and create a targeted 90-day strategy that gains support and achieves tangible growth for a US direct-to-consumer skincare brand.

Elevify advantages

Develop skills

  • Conversion funnel design: quickly resolve drop-offs using effective user experience and promotional strategies.
  • Retention playbooks: develop high-return email, SMS, loyalty, and subscription systems.
  • Audience segmentation: transform data into distinct profiles and performance indicators for skincare buyers.
  • Marketing experiments: conduct GA4-supported A/B tests and confidently report return on ad spend.
  • 90-day growth roadmap: focus on key 4A actions and share successes with management.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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