Consumer Psychology Course
Gain mastery in consumer psychology for effective marketing strategies. Discover cognitive biases, ethical persuasion methods, and data-backed onboarding techniques to enhance customer acquisition, engagement, and retention, particularly for subscription services and wellness products. This comprehensive course equips you with practical tools to understand buyer behaviour and drive business growth through transparent and user-focused approaches.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how people make choices on what to click, try, and continue paying for. You will learn key motivation and behaviour science principles, then use them in user research, customer segment profiling, onboarding processes, and seven-day engagement strategies. It covers cognitive biases, subscription presentation techniques, and customer acquisition campaigns, all while focusing on ethical design, transparency, and proper metrics to improve retention and satisfaction in digital products.
Elevify advantages
Develop skills
- Apply cognitive biases to create ethical pricing, trial offers, and subscription processes.
- Convert user research findings into precise wellness customer segments for better targeting and returns on investment.
- Develop compelling ad and landing page content using motivation triggers and social proof principles.
- Build onboarding sequences and seven-day engagement plans that increase user activation and long-term retention.
- Track behaviour changes with reliable key performance indicators, steering clear of manipulative user experience tactics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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