Consumer Insights Course
This course provides hands-on skills in consumer research tailored to the Nigerian healthy-snack market, focusing on young adults. Participants will learn to gather and analyze data through social listening, surveys, and pilots, then apply insights to develop strategies that drive marketing success and business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Consumer Insights Course equips you with practical tools to grasp Nigerian young adults and the healthy-snack market. Learn to apply social listening, secondary research, and digital behaviour data, then craft effective qualitative and quantitative studies. Transform findings into straightforward insight briefs, validate ideas with budget-friendly pilots, monitor KPIs, and develop insight-based strategies that boost performance and expansion.
Elevify advantages
Develop skills
- Decode Nigerian young adult snack trends for precise market targeting.
- Conduct quick social listening in local languages to reveal genuine consumer motivations.
- Design efficient surveys, interviews, and A/B tests suited to Nigeria.
- Convert complex data into clear insight briefs that steer marketing choices.
- Create insight-driven action plans with KPIs that measure from awareness to loyalty.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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