from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour Course teaches you how people select wellness and mental health apps, from their motivations and perceived value to social influences, ease of use, and obstacles like cost and privacy concerns. You will learn quick research techniques, micro-segmentation, targeted positioning, message creation, and decision journey mapping to develop better strategies that enhance user acquisition, activation, and sustained engagement.
Elevify advantages
Develop skills
- Decode consumer drivers: identify true adoption triggers for wellness apps.
- Rapid insight research: extract behaviour patterns from reviews, reports, and forums.
- Micro-segmentation mastery: quickly define high-value 25–35 urban professional personas.
- Journey mapping skills: create effective nudges throughout the freemium funnel.
- Conversion-focused messaging: develop and test copy that builds trust and increases sign-ups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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