Business Media Training
Master Business Media Training tailored for handling data-related crises effectively. Acquire skills to develop clear messages, manage challenging media interviews, protect your brand's reputation, and transform high-pressure situations into marketing opportunities that strengthen trust among clients, media, and stakeholders. The training emphasises practical tools for ethical communication, rapid responses, and reputation management in technology incidents.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical tools to manage technology and data crises confidently. You will learn ethical disclosure principles, basic legal knowledge, and quick response procedures. Develop skills to create clear and empathetic messages for all communication channels. Gain hands-on experience in media interviews, handling difficult questions and answers, and delivering technical briefings. Utilise social listening tools, performance metrics, and organised follow-up strategies to safeguard reputation and speed up recovery processes.
Elevify advantages
Develop skills
- Develop crisis communication playbooks to respond swiftly to data incidents with assurance.
- Master media interview strategies to tackle tough questions while staying on message.
- Learn plain-language techniques to simplify complex data issues for clear client communications.
- Create reputation recovery strategies using metrics, outreach efforts, and service level agreements.
- Utilise social listening during crises to monitor sentiment, dispel rumours, and refine messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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