Business Marketing Course
This course equips you with practical skills to design, execute, and optimize a 3-month demand generation program focused on eco-friendly marketing, covering audience segmentation, buyer behavior analysis, positioning, messaging, channel selection, budgeting, and performance monitoring for profitable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Business Marketing Course provides a quick, hands-on approach to planning and executing a 3-month demand generation programme, from segmenting audiences and understanding eco-friendly buyer behaviours to developing positioning, value propositions, and testing messages. You will learn to select channels, create engaging content, allocate budgets, monitor results, and refine landing pages, experiments, and reports to achieve tangible, profitable growth with assurance.
Elevify advantages
Develop skills
- 3-Month campaign design: plan, test, and optimise high-ROI marketing sprints.
- Market and competitor analysis: quickly assess niches and unravel rival strategies.
- Positioning and messaging: develop evidence-based green claims that truly convert.
- Channel and budget strategy: select effective platforms and swiftly reallocate funds.
- Performance tracking: create simple dashboards, interpret KPIs, and expand successful efforts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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