Web analyst training
Gain mastery in web analytics tailored for digital marketing success. Delve into attribution models, ROAS calculations, LTV metrics, dashboard creation, testing frameworks, and CRO techniques. Track complete user journeys, identify and seal funnel leaks, transforming raw data into increased revenue streams and more efficient advertising budgets. Ideal for boosting business performance through actionable insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Web Analyst Training equips you with hands-on skills to link website traffic, user behaviour, and revenue generation for better data-informed choices. You will cover basics of ecommerce analytics, tracking methods and attribution, ROAS and CPA computations, LTV and cohort studies, experiment planning, plus user journey analysis. Then, implement tested strategies to enhance conversion rates, average order value, and sustained results across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel marketing expenses straight to actual sales outcomes.
- Experiment roadmapping: plan quick A/B tests and interpret results confidently for better decisions.
- CRO and UX optimisation: repair funnel drop-offs, increase conversion rates, and raise average order value.
- Paid media diagnostics: review search, social media, and email campaigns to reduce CPA while expanding ROAS.
- User journey analytics: chart user behaviours, spot friction points, and focus on fast-impact improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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