SEO SEA training
Gain mastery in SEO and SEA through this hands-on training programme. Develop keyword strategies, technical SEO techniques, Google Ads frameworks, A/B testing methods, and KPI monitoring to reduce paid advertising costs, increase organic traffic, and elevate return on ad spend in competitive digital marketing efforts. Perfect for professionals aiming to optimise search performance efficiently.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This SEO SEA training equips you with skills to create targeted keyword strategies, set up effective Google Ads campaigns, and build search taxonomies that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan content for the initial three months. Additionally, gain expertise in KPIs, reporting schedules, testing processes, and intelligently reallocating budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: align organic and paid efforts to rapidly scale qualified traffic.
- Keyword taxonomy design: create top, middle, and product-level clusters that drive conversions.
- On-page SEO execution: optimise content, user experience, and internal links for fast results.
- Google Ads architecture: structure campaigns, ads, and budgets to achieve high return on ad spend.
- Analytics and testing: monitor KPIs, conduct A/B tests on pages, and adjust spending as SEO matures.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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