SEO SEA training
Gain mastery in SEO and SEA through this hands-on training programme. Develop keyword strategies, technical SEO techniques, Google Ads frameworks, A/B testing methods, and KPI monitoring to reduce paid advertising costs, increase organic traffic, and elevate return on ad spend in competitive digital marketing efforts. Perfect for professionals aiming to optimise search performance efficiently.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This SEO SEA training equips you with skills to create targeted keyword strategies, set up effective Google Ads campaigns, and build search taxonomies that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan content for the initial three months. Additionally, gain expertise in KPIs, reporting schedules, testing processes, and intelligently reallocating budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: align organic and paid efforts to rapidly scale qualified traffic.
- Keyword taxonomy design: create top, middle, and product-level clusters that drive conversions.
- On-page SEO execution: optimise content, user experience, and internal links for fast results.
- Google Ads architecture: structure campaigns, ads, and budgets to achieve high return on ad spend.
- Analytics and testing: monitor KPIs, conduct A/B tests on pages, and adjust spending as SEO matures.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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