Search Marketing Course
Gain mastery in search marketing tailored for eco-friendly brands in Nigeria. Discover proven keyword strategies, Google Ads configuration, smart bidding, robust tracking, and optimisation tactics to drive higher conversions, ROAS, and revenue growth—perfect for digital marketers seeking tangible results and business impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search marketing campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Gain expertise in performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
- Smart bidding and budgets: distribute spending wisely and select bid strategies to achieve target CPA and ROAS.
- Google Ads structure: build scalable campaigns, ad groups, and remarketing lists for efficiency.
- High-impact ad copy: develop responsive search ads and extensions that match buyer psychology and intent.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course