Real-Time Bidding (RTB) Course
Master Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience segmentation, bidding techniques, testing methods, and reporting skills to lower CPA, increase ROAS, and grow profitable campaigns for e-commerce brands focused on results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to plan, launch, and optimise RTB campaigns for top performance. You'll learn to segment and use first- and third-party data, set clever bids and price controls, organise campaigns by funnel stages, and create A/B tests. Plus, gain skills in reporting, KPI analysis, and stakeholder updates suited to a sports apparel online shop scenario.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience segmentation: create valuable RTB groups and intelligent bid multipliers.
- Bid strategy planning: establish, tweak, and optimise RTB bids for profitable growth.
- Testing and optimisation: conduct DSP A/B tests and refine weekly for improved CPA.
- Leadership reporting: transform RTB data into simple insights and ready-to-use presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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