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Programmatic Marketing Course

Programmatic Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Programmatic Marketing Course provides a practical, step-by-step approach to plan, launch, and optimise campaigns that achieve clear revenue targets. You will learn to define KPIs, set up proper tracking, select attribution methods, and create smart audiences for US home and lifestyle buyers. Master testing frameworks, bidding strategies, forecasting, and budget allocation to scale performance confidently and report meaningful results.

Elevify advantages

Develop skills

  • KPI strategy: Set precise ROAS, CPA and revenue targets for programmatic expansion.
  • Attribution mastery: Choose and verify the correct model for programmatic effectiveness.
  • Testing framework: Conduct quick A/B tests and scale successful audiences and creatives.
  • Audience building: Develop high-ROI prospecting, retargeting and lookalike segments.
  • Forecasting skills: Construct efficient CPM–CTR–CR models to predict CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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