professional webmarketing training
Gain expertise in professional web marketing through practical sessions on SEO, SEM, paid social, email strategies, analytics, and optimisation. Create data-backed campaigns that increase traffic, conversions, and return on investment for today's digital marketing teams. This course equips you with tools to drive business growth online.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Professional Web Marketing Training offers a straightforward, hands-on guide to planning and running profitable online marketing campaigns. You will create buyer personas, outline customer journeys, develop strong SEO plans, set up SEM campaigns, and grow into paid social, display, and video ads. Master keyword research, site optimisation, KPI tracking, and ongoing tests that convert visitors into real revenue.
Elevify advantages
Develop skills
- SEM campaign setup: create focused search ads using smart bidding and tracking.
- SEO site structure: build quick, crawlable, and sustainable product site layouts.
- Keyword research: select high-intent keywords and link them to high-converting pages.
- Paid social and video: design audiences, ad creatives, calls-to-action, and remarketing strategies.
- Analytics and optimisation: monitor key performance indicators and conduct fast A/B tests to improve return on ad spend.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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