Performance Marketing Channels Course
This course equips marketers with essential skills to master performance marketing channels, from planning and tracking to optimization, ensuring maximum ROI across search, social, email, display, and affiliates.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Marketing Channels Course provides a practical, step-by-step approach to planning your channel mix, structuring campaigns, and allocating budget for maximum returns. You'll learn to utilise search, social, email, display, and affiliates throughout the funnel, establish clear KPIs, develop reliable tracking and dashboards, assess tests, handle risks, and optimise creatives, audiences, and bids confidently in a concise, focused programme.
Elevify advantages
Develop skills
- Develop full-funnel channel plans: search, social, email, and display that deliver conversions.
- Set up GA4, pixels, and clean UTMs for precise, privacy-compliant performance tracking.
- Design efficient campaign structures and audiences that reduce CAC and improve ROAS quickly.
- Create fast test plans for ads, bids, and landing pages to scale successful elements rapidly.
- Transform market and LTV insights into intelligent budgets, KPIs, and forecasts prepared for risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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