Paid Media Course
This course equips you with hands-on skills to master paid media on Google and Meta, from planning and launching campaigns to optimizing for profitability through data-driven decisions and creative strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. Learn to assess market sizes, define target audiences, set up smart budgets, select KPIs, and use attribution models. Master Performance Max, Search, and Meta setups, create high-converting creatives, conduct proper A/B tests, and report results clearly to scale profitable, data-driven campaigns quickly.
Elevify advantages
Develop skills
- Performance media planning: build efficient, ROI-focused channel and budget combinations.
- Google & Meta ads mastery: launch effective Search, PMax, and social campaigns.
- Conversion-focused creative: craft and test hooks, copy, and formats that boost sales.
- KPI and attribution analytics: analyse ROAS, CPA, and models to guide spending wisely.
- Rapid optimisation workflows: run A/B tests and scale successful campaigns in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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