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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a straightforward, hands-on approach to meeting ARR targets with assurance. You will learn to create coordinated funnels, establish KPIs, calculate ACV and CAC, and develop achievable conversion paths. Master strategies for channels, lead scoring, automation, dashboards, and testing to effectively plan, run, and improve campaigns that produce qualified leads and steady revenue growth.

Elevify advantages

Develop skills

  • Build sales-marketing funnels that align well: set stages, SLAs, and handoffs quickly.
  • Model KPIs based on ARR: convert revenue goals into leads, MQLs, SQLs, and pipeline.
  • Plan efficient digital channels: SEO, paid ads, email, and demand generation that deliver results.
  • Develop effective lead scoring: qualify B2B SaaS leads using simple rules and signals.
  • Improve CAC and funnels: test, track, and adjust campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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