Marketing Planning & Management Course
Gain mastery in marketing planning and management for B2B SaaS companies. Align sales and marketing efforts, create high-return digital funnels, establish KPIs driven by ARR, and optimise SEO, paid media, email, and lead scoring to confidently achieve revenue goals. This course equips you with practical tools to plan, execute, and refine campaigns that generate reliable pipeline and income.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Planning and Management Course provides a straightforward, hands-on approach to meeting ARR targets with assurance. You will learn to create coordinated funnels, establish KPIs, calculate ACV and CAC, and develop achievable conversion paths. Master strategies for channels, lead scoring, automation, dashboards, and testing to effectively plan, run, and improve campaigns that produce qualified leads and steady revenue growth.
Elevify advantages
Develop skills
- Build sales-marketing funnels that align well: set stages, SLAs, and handoffs quickly.
- Model KPIs based on ARR: convert revenue goals into leads, MQLs, SQLs, and pipeline.
- Plan efficient digital channels: SEO, paid ads, email, and demand generation that deliver results.
- Develop effective lead scoring: qualify B2B SaaS leads using simple rules and signals.
- Improve CAC and funnels: test, track, and adjust campaigns using actual data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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