Marketing Metrics Course
This course equips you with essential skills to master marketing metrics, from calculation and diagnosis to optimization and reporting, enabling data-driven decisions and stakeholder presentations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Metrics Course teaches you how to define, calculate, and interpret CTR, CPC, conversion rate, CPA, ROAS, and revenue per session, then turn them into clear, insightful reports. Learn channel-specific diagnostics, trend analysis, A/B testing, and optimization tactics so you can spot wasted spend, prioritize high-impact experiments, and present confident, action-focused recommendations to stakeholders.
Elevify advantages
Develop skills
- Calculate core marketing KPIs: CTR, CPC, CVR, CPA, CAC, ROAS in minutes.
- Diagnose channel performance for paid search, paid social, SEO, and email.
- Spot data issues fast: outliers, bot traffic, attribution and tracking errors.
- Turn metric trends into clear, executive-ready insights and action plans.
- Plan quick A/B tests and optimizations using impact vs. effort prioritization.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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