Marketing Data Analytics Course
This course equips you with practical skills in marketing data analytics, focusing on KPI calculation, data integration, modeling, benchmarking, and actionable reporting to optimize e-commerce performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Data Analytics Course teaches you how to set objectives, select KPIs, and compute vital metrics such as CTR, CVR, CPC, CPA, ROAS, and CLV using practical e-commerce examples. You will discover how to tidy and integrate data from leading platforms, construct basic models in spreadsheets, apply benchmarks from Brazil and Latin America, and convert findings into straightforward reports, insights, and budget suggestions that enhance tangible performance.
Elevify advantages
Develop skills
- Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS with real data.
- Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
- Turn analytics into clear reports, charts, and executive summaries for managers.
- Use benchmarks and simple models to size opportunities and test budget scenarios.
- Translate channel performance into sharp insights, tests, and budget shifts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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