marketing automation training
Gain mastery in marketing automation for B2B SaaS companies. Develop high-impact nurture emails, intelligent lead scoring systems, and behaviour-driven workflows using platforms like HubSpot and Marketo. These skills will enhance trial-to-paid conversion rates and produce qualified leads ready for sales teams, ensuring scalable business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring with HubSpot or Marketo. Gain hands-on skills in workflow design, email delivery protection, and A/B testing to increase trial-to-paid conversions and drive consistent revenue growth.
Elevify advantages
Develop skills
- Build reliable B2B lead data structures: capture, integrate, and enhance data quickly.
- Set up effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft conversion-focused trial nurture emails featuring dynamic personalisation.
- Manage automation workflows with conditional branches, limits, and exclusion rules.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course