Machine Learning in Marketing Course
This course equips marketers with practical machine learning skills to drive business results through data-driven strategies, focusing on segmentation, propensity modeling, and integrating ML into campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Machine Learning for Marketing Course teaches you how to link KPIs to actual business results, make sense of benchmarks, and transform data into focused actions. You will learn to ready and assess data, grasp important models such as propensity, segmentation, and recommendations, and weave ML insights into campaigns using solid testing strategies, risk management, and trackable revenue effects in a short, hands-on way.
Elevify advantages
Develop skills
- ML-powered segmentation: quickly create valuable customer groups in fashion.
- Propensity modelling: apply churn and purchase scores to launch clever campaigns.
- Data-ready marketing: check CRM and channel data to ensure it's fit for ML.
- KPI-driven testing: set up A/B and uplift tests to show ML's revenue effect.
- Workflow integration: fit ML scores into email, ads, and website personalisation.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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