Facebook Analytics Course
This course provides practical skills for analyzing Facebook ads data, calculating key metrics, evaluating performance, generating insights, and implementing optimization strategies to improve ad campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Facebook Analytics Course equips you with hands-on skills to clean and prepare ad CSVs, check data quality, and calculate precise KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. You will learn about cohort metrics, attribution windows, and multi-touch approaches, then dive into trends, segments, and statistical significance to identify root causes and create straightforward optimisation tests, budget reallocations, and reporting processes you can implement right away.
Elevify advantages
Develop skills
- Facebook ads data preparation: clean CSVs, correct errors, and standardise fields quickly.
- Metric expertise: calculate CTR, CPC, CPM, CPA, ROAS, and conversion lift accurately.
- Performance evaluation: compare campaigns, audiences, and placements to identify top performers.
- Insight creation: identify real performance drivers and distinguish causes from random variations.
- Optimisation strategies: develop fast tests, reallocate budgets, and expand successful ads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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