E-Marketing & Consumer Behavior Course
Master e-marketing and consumer behaviour to drive higher conversions. Gain insights into buyer psychology, create persona-driven campaigns, design persuasive UX, and apply data-backed testing to build effective digital marketing that converts home office shoppers into loyal customers.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course equips you with practical, psychology-driven strategies to boost conversions among home office buyers. You will learn to develop precise buyer personas, chart decision-making paths, and craft compelling campaigns across multiple channels. Optimise product pages, user experience, and checkout processes, incorporate behavioural nudges in communications and designs, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: write emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map customer journeys and launch focused campaigns for conversions.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales quickly.
- Testing and analytics: conduct A/B tests and analyse funnel data to scale successful strategies.
- Retargeting mastery: create cart recovery and remarketing flows to recover lost revenue.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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