Email Marketing Course
This course equips you with practical skills to master email marketing for B2B SaaS, focusing on audience segmentation, compelling content creation, automation, and performance optimization to drive conversions and revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Email Marketing Course provides a straightforward, hands-on approach to planning and improving effective campaigns. You will discover how to study your audience, identify segments and objectives, create engaging subject lines and email content, develop mobile-optimised designs, and set up automated customer nurture sequences. Additionally, you will gain expertise in using tools, ensuring deliverability, monitoring performance, conducting A/B tests, and refining strategies to increase demos, trials, and paid sign-ups.
Elevify advantages
Develop skills
- High-converting subject lines: Create and evaluate hooks based on curiosity, benefits, and urgency.
- Automated SaaS journeys: Develop 4–6 email sequences that guide, inform, and convert users quickly.
- Data-driven optimisation: Monitor essential KPIs and perform efficient A/B tests to boost revenue.
- Smart segmentation: Focus on B2B SaaS audiences according to intent, lifecycle stage, and ARR influence.
- Reliable email operations: Configure tools, deliverability, and CRM integration for expandable campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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