Digital strategy training
Gain mastery in digital strategy tailored for retail marketing. This course teaches you to gauge digital maturity levels, develop roadmaps backed by data, refine e-commerce platforms and seamless omnichannel customer experiences, and leverage analytics tools, CRM solutions, and targeted performance marketing to achieve tangible business growth and improved outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital Strategy Training offers a straightforward, practical guide to boosting your online results. You will learn to evaluate digital readiness, create workable plans, and handle risks, suppliers, and oversight. Gain expertise in combining multiple channels, managing customer information, CRM systems, and unified customer profiles, plus enhance online sales conversions, data analysis, performance indicators, and expansion routes using real-world frameworks and tools that you can apply right away.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on fast gains and sustained expansion.
- Improve e-commerce user experience through conversion rate optimisation, A/B testing, and site speed enhancements.
- Create integrated omnichannel customer paths across stores, websites, pricing, and delivery processes.
- Transform customer data into profitable outcomes using single customer views, CDP or CRM selections, and secure data practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM tactics, and customer lifecycle strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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