digital strategy training
Gain mastery in digital strategy tailored for retail marketing. This course teaches you to gauge digital maturity levels, develop roadmaps backed by data, refine e-commerce platforms and seamless omnichannel customer experiences, and leverage analytics tools, CRM solutions, and targeted performance marketing to achieve tangible business growth and improved outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital Strategy Training offers a straightforward, practical guide to boosting your online results. You will learn to evaluate digital readiness, create workable plans, and handle risks, suppliers, and oversight. Gain expertise in combining multiple channels, managing customer information, CRM systems, and unified customer profiles, plus enhance online sales conversions, data analysis, performance indicators, and expansion routes using real-world frameworks and tools that you can apply right away.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on fast gains and sustained expansion.
- Improve e-commerce user experience through conversion rate optimisation, A/B testing, and site speed enhancements.
- Create integrated omnichannel customer paths across stores, websites, pricing, and delivery processes.
- Transform customer data into profitable outcomes using single customer views, CDP or CRM selections, and secure data practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM tactics, and customer lifecycle strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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