Digital Marketing Specialist Course
This course equips you with practical expertise in digital marketing, focusing on funnel design, paid media, analytics, testing, and automation to drive conversions and ROI.

from 4 to 360h flexible workload
valid certificate in your country
4.2 in the evaluation
What will I learn?
Gain hands-on skills to create precise buyer personas, craft high-converting sales funnels, and select the best channels for each stage. Learn to strategise paid campaigns, establish achievable KPIs, and allocate budgets that meet performance goals. Utilise GA4, Tag Manager, and major ad platforms to monitor outcomes, conduct A/B tests, and optimise on a weekly basis, while adhering to privacy and data quality regulations.
Elevify advantages
Develop skills
- Performance funnel design: construct complete funnel paths that convert quickly.
- Paid media strategy: strategise, budget, and refine high-return Search and Meta ads.
- Analytics and tracking: configure GA4, GTM, and conversion events that function effectively.
- Testing and optimisation: execute A/B tests and expand successful ones using defined KPIs.
- Segmentation and automation: implement targeted sequences that enhance retention and LTV.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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