Digital and Social Media Course
This course equips participants with practical skills to boost engagement on Instagram and TikTok through goal-setting, platform selection, content scheduling, video creation, analytics, and community building tailored for sustainable skincare brands.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital and Social Media Course provides a straightforward, practical approach to increasing engagement on Instagram and TikTok. You will learn to set clear goals, select suitable platforms, and create 4-week content schedules featuring compelling hooks, core themes, and calls to action. Gain expertise in short-form videos, content repurposing, analytics, A/B testing, user-generated content, and community strategies designed for sustainable skincare brands, enabling consistent posting and rapid performance improvements.
Elevify advantages
Develop skills
- Editorial calendars: Develop 4-week content strategies incorporating hooks, posting rhythm, and batch production.
- Social formats: Design effective Reels, carousels, Stories, and brief videos.
- Community growth: Implement quick engagement methods, user-generated content, and outreach to micro-influencers.
- Skincare positioning: Establish ethical direct-to-consumer brand perspectives and transform them into engaging posts.
- Analytics sprints: Monitor key performance indicators, conduct A/B tests, and refine content over 4-week periods.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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