Digital Traffic Course
This course equips learners with practical skills to plan, launch, and optimize digital traffic campaigns across major platforms, focusing on analytics, budgeting, funnel design, testing, and forecasting for improved performance metrics like ROAS and CPA.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on approach to planning, launching, and expanding profitable campaigns. You will learn GA4 tracking, KPIs, and attribution, then gain expertise in selecting channels, designing funnels, and mapping messages. Develop precise forecasts, distribute budgets across Google, Meta, and TikTok, and conduct organised experiments to boost ROAS, reduce CPA, and quickly build steady, high-intent traffic.
Elevify advantages
Develop skills
- Mastery of performance analytics: track GA4 events, KPIs, and actual conversions.
- Intelligent media planning: distribute budgets, bids, and channels to maximise ROAS.
- Funnel strategy design: map audiences, messages, and offers throughout the entire customer journey.
- Rapid testing playbook: conduct valid A/B tests on ads, creatives, and landing pages.
- Forecasting and benchmarks: model CPC, CPA, and revenue to inform traffic decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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