Landing Page Optimization Course
This course equips you with practical skills to optimize SaaS landing pages for higher conversions, focusing on research, design, copywriting, testing, and SEO tailored to small business project management software.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Landing Page Optimization Course teaches you how to redesign a SaaS page for project management software aimed at small businesses, starting from audience research and keyword planning to designing with conversion in mind and writing effective copy. You will learn to organise content properly, enhance user experience and accessibility, install analytics tools, set up A/B tests, and develop a prioritised plan to implement changes that rapidly increase trial registrations and sustain better performance.
Elevify advantages
Develop skills
- Audience and intent research: identify the specific needs of small businesses that lead to more sign-ups.
- Conversion copywriting: create compelling SaaS headlines, benefits, and call-to-action buttons that drive quick conversions.
- UX and trust optimisation: build straightforward, mobile-friendly pages that users feel secure interacting with.
- Data-driven testing: establish key performance indicators, conduct A/B tests, and refine landing pages efficiently.
- SEO for SaaS pages: match keywords, page structure, and loading speed to increase traffic and trial sign-ups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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