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Machine Learning in Marketing Course

Machine Learning in Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Machine Learning for Marketing Course teaches you how to link KPIs to actual business results, make sense of benchmarks, and transform data into focused actions. You will learn to ready and assess data, grasp important models such as propensity, segmentation, and recommendations, and weave ML insights into campaigns using solid testing strategies, risk management, and trackable revenue effects in a short, hands-on way.

Elevify advantages

Develop skills

  • ML-powered segmentation: quickly create valuable customer groups in fashion.
  • Propensity modelling: apply churn and purchase scores to launch clever campaigns.
  • Data-ready marketing: check CRM and channel data to ensure it's fit for ML.
  • KPI-driven testing: set up A/B and uplift tests to show ML's revenue effect.
  • Workflow integration: fit ML scores into email, ads, and website personalisation.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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