Paid Digital Advertising Strategies Course
This course equips you with essential strategies for launching and optimizing paid digital advertising campaigns targeting the US eco-friendly home products market, focusing on goal-setting, channel selection, creative development, performance tracking, and risk mitigation to achieve scalable profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Digital Advertising Strategies Course teaches you how to research the US eco-friendly home products market, set goals and KPIs, and build profitable unit economics. You will learn to select the right channels, structure campaigns on Google, Meta, and TikTok, create high-converting creatives, track performance with reliable attribution, and optimise budgets, pacing, and risks for consistent, scalable results.
Elevify advantages
Develop skills
- Paid media planning: build fast funnel-based budgets that hit ROI targets.
- Channel strategy: pick winning platforms and audiences for eco-home products.
- Creative optimisation: craft and A/B test high-converting ads and landing pages.
- Performance analytics: track GA4, pixels, ROAS, and KPIs for quick wins.
- Risk management: spot CAC, attribution, and pacing issues and fix them fast.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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