Email Marketing Strategies Course
This course equips you with essential skills to build and optimize effective email marketing campaigns for ecommerce, focusing on segmentation, lifecycle automation, testing, and compliance to drive sales and customer engagement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Email Marketing Strategies Course provides a quick, practical way to improve your campaigns. You will learn to create smart customer groups, design customer lifecycle emails, and apply RFM scoring, personal touches, and product suggestions to increase sales. Gain expertise in data setup, following rules, ensuring emails reach inboxes, and testing to set proper goals, improve outcomes, and grow a dependable, money-making email programme.
Elevify advantages
Develop skills
- Ecommerce email strategy: quickly check, compare, and match with business aims.
- Segmentation mastery: create valuable customer groups using behaviour and RFM data.
- Lifecycle journeys: design welcome, after-buy, and re-engage email flows that lead to sales.
- Testing & optimization: conduct thorough A/B tests and quickly expand successful email designs.
- Deliverability & compliance: safeguard sender reputation and follow email rules.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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