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B2B Email Marketing for Lead Generation Course

B2B Email Marketing for Lead Generation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course teaches you how to create effective B2B email programmes that regularly produce qualified leads. You will identify buyer personas, connect problems to offers, create targeted nurture sequences, and craft copy that drives conversions. Gain knowledge on lead scoring, automation, deliverability, testing, and analytics to roll out compliant, scalable campaigns that speed up moving prospects to sales.

Elevify advantages

Develop skills

  • Build B2B SaaS email strategies: align personas, offers, and KPIs quickly.
  • Design segmented nurture flows: 5–7 step sequences that turn leads into SQLs.
  • Implement lead scoring: combine behaviour and firmographics for sales-ready MQLs.
  • Optimise with testing: conduct A/B tests and dashboards to boost pipeline metrics fast.
  • Set up compliant operations: handle deliverability, consent, and Martech integration properly.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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