B2B Email Marketing for Lead Generation Course
This course equips you with practical skills to build effective B2B email marketing campaigns that generate qualified leads and accelerate sales pipelines through targeted strategies, automation, and optimization techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course teaches you how to create effective B2B email programmes that regularly produce qualified leads. You will identify buyer personas, connect problems to offers, create targeted nurture sequences, and craft copy that drives conversions. Gain knowledge on lead scoring, automation, deliverability, testing, and analytics to roll out compliant, scalable campaigns that speed up moving prospects to sales.
Elevify advantages
Develop skills
- Build B2B SaaS email strategies: align personas, offers, and KPIs quickly.
- Design segmented nurture flows: 5–7 step sequences that turn leads into SQLs.
- Implement lead scoring: combine behaviour and firmographics for sales-ready MQLs.
- Optimise with testing: conduct A/B tests and dashboards to boost pipeline metrics fast.
- Set up compliant operations: handle deliverability, consent, and Martech integration properly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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