User Acquisition Course
This course equips you with essential strategies for user acquisition in mobile apps, focusing on data-driven decisions, channel optimization, onboarding, experimentation, and retention techniques to drive growth and profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step approach to growing and keeping users for habit-forming mobile apps. You will learn to create precise user personas, divide audiences into groups, and select suitable channels, then craft onboarding processes, activation sequences, and gamified engagement features that improve user retention. Additionally, you will gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more effective and profitable.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns fast.
- Onboarding optimisation: design activation flows that boost retention from day one.
- Experimentation playbook: run A/B tests and iterate quickly to grow LTV and ROAS.
- Retention design: apply gamification and lifecycle messaging to cut churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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