E-commerce Analytics Course
This course equips you with essential analytics skills for e-commerce, focusing on data cleaning, KPI calculation, customer segmentation, attribution modeling, and creating actionable insights through A/B testing and dashboards to boost revenue and retention.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-commerce Analytics Course teaches you how to clean and structure CSV data, calculate key metrics, and compare performance across channels, devices, countries, and product categories. You will learn to analyse customer behaviour, create segments, estimate CLV, and apply attribution models. Transform insights into clear recommendations, A/B tests, and dashboards that increase revenue, improve retention, and optimise budget allocation.
Elevify advantages
Develop skills
- E-commerce KPI mastery: compute AOV, CLV, conversion rate and channel ROI quickly.
- Customer segmentation: build value-based cohorts to enhance retention and revenue.
- Attribution in practice: compare last-touch, multi-touch and session-based models.
- Data cleaning for marketers: fix messy CSVs, outliers and IDs for reliable reports.
- Actionable testing: design A/B experiments and dashboards that drive quick wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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