E-commerce Conversion Optimization with Data Analytics Course
This course equips you with data-driven strategies to boost e-commerce conversions in fashion and streetwear, covering funnel analysis, benchmarking, and A/B testing for optimized user experience and sales growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course teaches you how to improve e-commerce sales using real data from fashion and streetwear. You will learn important funnel metrics, analyse performance by device and channel, and use U.S. benchmarks to set achievable goals. You will practise identifying issues, doing quick data checks, simulating results, and changing insights into focused A/B tests that enhance checkout, build trust, and increase average order value.
Elevify advantages
Develop skills
- Mastery of conversion benchmarks: set realistic targets for fashion e-commerce quickly.
- Analytics goal setting: transform business KPIs into clear, measurable metrics.
- Funnel diagnostics: identify drop-offs by device, channel, product, and user behaviour data.
- Insight to hypothesis: turn raw metrics into effective A/B test ideas.
- Checkout UX optimisation: create quick improvements for cart, payment, and trust features.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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