Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, reporting, and data-driven decision-making to boost performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up neat report suites, organise eVars and events properly, and create a sharp ecommerce purchase funnel. You will learn to check tagging is correct, match orders accurately, follow campaigns with proper UTMs, and secure data across different domains. Next, you will build reports based on key performance indicators, group user behaviours, spot unusual patterns, and use funnel findings to make straightforward plans for improvements and tests that you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to solid business objectives.
- Adobe Analytics funnels: quickly set up purchase paths, user groups, and reports on where people drop off.
- Experiment tracking: prepare A/B tests, events, and ways to measure improvements in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid ads, organic search, and email campaigns.
- Data QA and benchmarks: confirm orders are right, fix tagging issues, and measure against industry standards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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