Content Marketing Strategy Course
This course equips you with practical skills to develop and execute effective content marketing strategies for SaaS, focusing on research, funnel design, roadmapping, optimization, and experimentation to drive customer acquisition and growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, carrying out, and improving campaigns within three months. You will establish clear targets and KPIs, create a solid plan covering TOFU, MOFU, and BOFU stages, sharpen your buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking ideas, and transforming data into steady, results-oriented growth.
Elevify advantages
Develop skills
- SaaS content research: convert quick market scans into sharp buyer understandings.
- Funnel content design: outline TOFU, MOFU, BOFU materials that guide prospects to trials.
- 3-month content roadmap: develop KPI-guided schedules using adaptable templates.
- SEO and copy optimisation: create search-optimised pages that turn visitors into customers.
- Experimentation workflow: perform A/B tests and refine content based on solid evidence.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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