B2B Digital Marketing Course
This course equips mid-market SaaS companies with practical strategies for a three-month customer acquisition program, focusing on MQL standards, buyer personas, value propositions, budget management, campaigns, ROI measurement, and reporting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a straightforward, hands-on strategy to start and grow a three-month customer acquisition programme for mid-market SaaS companies. You will set clear MQL standards, create buyer personas, develop value propositions, and align messaging to every stage of the buying process. Learn how to manage a $60,000 budget, run paid and organic campaigns, improve owned channels, measure ROI, and present reports to management with practical benchmarks and funnel calculations.
Elevify advantages
Develop skills
- B2B funnel design: convert revenue goals into specific MQL and pipeline targets.
- Persona-led messaging: create targeted value propositions for Operations Directors and Product Managers.
- Channel playbooks: roll out high-return LinkedIn, Google, email, and webinar campaigns.
- Analytics and ROI: monitor UTMs, CPL, CP-MQL, and payback periods using simple dashboards.
- Conversion optimisation: design landing page flows that increase demos and sales-qualified leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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