app marketing course
This course equips you with essential skills for app marketing, covering user personas, value propositions, goal setting, ASO, growth strategies, paid promotions, onboarding, retention, and planning for effective app success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course teaches you how to create clear user personas, develop a solid value proposition, and establish precise goals using appropriate metrics. You will learn effective strategies for App Store Optimisation, natural growth, and impactful paid promotions, along with user onboarding and retention processes that increase lifetime value while managing customer acquisition costs. Develop a targeted 3–6 month plan featuring affordable tests and straightforward reporting that you can implement right away.
Elevify advantages
Develop skills
- Persona-based app positioning: transform user insights into precise market alignment.
- Mastery of app growth metrics: establish DAU, LTV, CAC and define successful OKRs quickly.
- Natural app growth strategies: implement ASO, content, referrals and collaborations.
- Paid acquisition bursts: experiment with creatives, audiences and platforms for return on ad spend.
- Retention pathway creation: design onboarding, 7-day sequences and ongoing communication flows.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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