Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, reporting, and data-driven decision-making to boost performance.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up neat report suites, organise eVars and events properly, and create a sharp ecommerce purchase funnel. You will learn to check tagging is correct, match orders accurately, follow campaigns with proper UTMs, and secure data across different domains. Next, you will build reports based on key performance indicators, group user behaviours, spot unusual patterns, and use funnel findings to make straightforward plans for improvements and tests that you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to solid business objectives.
- Adobe Analytics funnels: quickly set up purchase paths, user groups, and reports on where people drop off.
- Experiment tracking: prepare A/B tests, events, and ways to measure improvements in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid ads, organic search, and email campaigns.
- Data QA and benchmarks: confirm orders are right, fix tagging issues, and measure against industry standards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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