from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Visual Identity Design Course provides a practical, step-by-step approach to creating robust visual identities for local consumer brands. You will learn the basics of brand strategy, semiotics, colour and typography, logo systems, and adaptable marks. Then, you will implement these elements in packaging, signage, and digital platforms, concluding with proper guidelines, style guides, and production-ready materials for practical application.
Elevify advantages
Develop skills
- Brand strategy basics: develop precise positioning for local consumer brands swiftly.
- Visual identity systems: create logos, lockups, and straightforward usage guidelines promptly.
- Research for direction: assemble moodboards, evaluate concepts, and analyse competitors.
- Brand governance: produce style guides, asset frameworks, and uniform implementations.
- Real-world applications: utilise identities in packaging, signage, websites, and Instagram.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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