Communication Plan Training
Gain mastery in Communication Plan Training for B2B project management SaaS rollout. Learn to define precise buyer personas, craft compelling positioning and messages, orchestrate multi-channel phased launches, align cross-functional teams, address key concerns like AI and data, and use KPIs, dashboards, and feedback loops to optimise strategies, drive user adoption, retention, and deliver tangible business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the United States. You'll define buyer personas, develop clear positioning, set measurable goals, design channel strategies, plan phased launches, align teams, tackle AI and data issues, and leverage analytics and feedback to improve messaging, boost adoption, and ensure ongoing product success.
Elevify advantages
Develop skills
- Develop persona-based planning skills to identify B2B SaaS audiences and create sharp buyer personas.
- Master strategic messaging by crafting clear positioning, key messages, and proof points quickly.
- Learn channel orchestration to build effective phased plans for email, web, in-app, and social media.
- Acquire measurement and optimisation skills to set KPIs, analyse dashboards, and refine tactics swiftly.
- Build cross-functional alignment expertise by mapping RACI, mitigating launch risks, and gaining stakeholder buy-in.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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