Advertising Strategy Course
This course equips you with practical frameworks to develop and execute effective advertising strategies for the skincare market, focusing on data-driven decisions, budget allocation, and campaign optimization for sensitive and acne-prone skin audiences.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Advertising Strategy Course teaches you how to analyse the skincare market, define precise target personas, and build data-driven positioning that resonates with buyers who have sensitive and acne-prone skin. Learn to plan KPIs, model acquisition funnels, allocate an $80k budget across key channels, brief creators, test and optimise campaigns, and scale profitable growth with clear, practical frameworks you can apply right away.
Elevify advantages
Develop skills
- Skincare market analysis: size niches quickly and decode competitor positioning.
- KPI and funnel modelling: plan CAC, ROAS, and budgets with lean, clear maths.
- Brand positioning: craft tested value propositions, claims, and concise statements.
- Channel strategy: allocate spend and creatives across Meta, TikTok, Search, CRM.
- Testing and optimisation: run smart A/B tests, read results, and scale winning ads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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