Mass Communication, Advertising and Marketing Course
This course equips participants with essential skills in mass communication, advertising, and marketing, focusing on eco-friendly cosmetics like GreenGlow. Learners will master market research, brand positioning, content creation, media planning, and analytics to drive effective sales campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study buyers of eco-friendly cosmetics, set clear positioning for GreenGlow, and create strong, convincing messages that bring in sales. You will learn to identify market groups, pick good channels, plan 3-month campaigns, and make powerful content. You will also gain skills in practical budgeting, simple analytics, A/B testing, and reporting to ensure every action is trackable, improved, and focused on results.
Elevify advantages
Develop skills
- Market research for eco-beauty: quickly identify trends, gaps, and what drives buyers.
- Brand positioning for green cosmetics: develop unique selling points and claims backed by evidence.
- Content strategy for social media and in-store: plan assets that are high-impact and focused on conversions.
- Media planning over 3 months: create efficient, combined schedules that make the most of advertising budget.
- Basics of marketing analytics: establish SMART key performance indicators, test creatives, and optimise quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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